The pastry chef Iginio Massari lands in Abruzzo

Iginio Massari opens its seventh Italian Pop-Up Store in Abruzzo!

The project, in collaboration with Borgo Fonte Scura company, represents the first case in which Iginio Massari’s Pop-Up Store concept, already established within the main Italian stations, debuts in a city center. The Pop-Up Stores have been designed to offer, for a limited period of time, a selection of products signed by the Maestro. To his numerous customers and admirers throughout the country, this is a great opportunity to taste his incredible production.

Iginio Massari Pop-Up Store in Pescara, via Milano (photo credits

Talent, passion, dedication, and strict professional discipline are just some of the characteristics that have led Iginio Massari from Brescia to be considered the greatest Italian Pastry Master in the world, with the merit of having elevated the culture of Italian pastry to its highest expression.

In the heart of Pescara, it will be possible, until 30 January 2022, to discover a series of “Iginio Massari Alta Pasticceria” products including macarons, pralines, cremini, packaged cakes, plum cakes, biscuits, chocolate bars, and the undisputed protagonists of Christmas: Pandoro and Panettone, available in the classic version, with cocoa and chocolate, and in the limited edition celebrating the 50th anniversary with caramel and mandarin.

The Pescara pop-up store is located in Via Milano, at the corner with Via Trento.

It is open until 30th January 2022 every day, from 9.00 to 13.00, from 16.00 to 20.00.


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